vCloud Air Sold to OVH – Final Thoughts On Project Zephyr
Project Zephyr was first rumoured during 2012 and later launched as VMware Cloud Hybrid Services or vCHS…and while VMware pushed the cloud platform as a competitor to the hyper-scalers, the fact that it was built upon vCloud Director was probably one of it’s biggest downfalls. That might come as a shock to a lot of you reading this to hear me talk bad about vCD, however it wasn’t so much the fact that vCD was used as the backend, it was more what the consumer saw at the frontend that for me posed a significant problem for it’s initial uptake.
It was the perfect opportunity for VMware to deliver a completely new and modern UI for vCD and even though they did front the legacy vCD UI will a new frontend it wasn’t game changing enough to draw people in. It was utilitarian at best, but given that you only had to provision VMs it didn’t do enough to show that the service was cutting edge. Obviously the UI wasn’t the only reason why it failed to take off…using vCD meant that vCloud Air was limited by the fact that vCD wasn’t built for hyper-scale operations such as individual VM instance management or for platform as a service offerings. The lack of PaaS offerings in effect meant it was a glorified extension of existing vCloud Air Network provider clouds…which in fact was some of the key messaging VMware used in the early days.
The use of vCD did deliver benefits to the vCloud Air Network and in truth might have saved vCD from being put on the scrapheap before VMware renewed their commitment to develop the SP version which has resulted in a new UI being introduced for Advanced Networking in 8.20.
vCloud Air Struggles:
There was no hiding the fact that vCloud Air was struggling to gain traction world wide and even as other zones where opening around the world it seemed like VMware where always playing catchup with the hyper-scalers…but the reality of what the platform was meant that there never a chance vCloud Air would grow to rival AWS, Azure and others.
By late 2015 there was a joint venture between EMC’s Virtustream and VMware vCloud Air that looked to join the best of both offerings under the Virtustream banner where they looked to form a new hybrid cloud services business but the DELL/EMC merger looked to get in the way of that deal and by December 2015 the idea has been squashed.
It appeared from the outside that vCloud Air never recovered from that missed opportunity and through 2016 there where a number of announcements that started in March when it was reported that vCloud Air Japan was to be sold to the company that was effectively funding the zone and effectively closed down.
Then in June VMware announced that Credit Card payments would no longer be accepted for any vCloud Air online transactions and that the service had to be bought with pre purchased credits through partners. For me this was the final nail in the coffin in terms of vCloud Air being able to compete in the Public Cloud space.
From this point forward the messaging for the use case of vCloud Air had shifted to Disaster Recovery services via the Hybrid Cloud Manager and vSphere Replication services that where built to work directly from vSphere to vCloud Air endpoints.
vCloud Air Network:
Stepping back, just before VMworld 2014, VMware announced the rebranding of vCHS to what is now called vCloud Air and also launched the vCloud Air Network. Myself and others where pretty happy at the time that VMware looked to reconnect with their service provider partners.
With the announcement around the full rebranding of vCHS to vCloud Air and Transforming the VSPP and vCloud Powered programs to the vCloud Air Network it would appear that VMware has in fact gone the other way and recommitted their support to all vCloud Server Providers and has even sort out to make the partner relationship stronger. The premise being that together, there is a ready made network (Including vCloud Air) of providers around the world ready to take on the greater uptake of Hybrid Cloud that’s expected over the next couple of years.
So while vCloud Air existed VMware acknowledged that more success was possible through support the vCloud Air Network ecosystem as the enabler of hybrid cloud services.
Final Final Thoughts:
To say that I’ve had a love hate relationship with the idea of VMware having a public cloud is reflected in my posts over the years. In truth myself and others who formed part of the vCloud Air Network of VMware based service providers where never really thrilled about the idea of VMware competing directly against their own partners.
I would now say that many would be glad to see it handed over to OVH…because now VMware does not compete against it’s vCAN Service Providers directly, but can continue to hopefully focus on enabling them with the best tools to power their own cloud or provider platforms and help the network grow successfully as what the likes of OVH, iLand, Zettagrid and others have been able to so.
Pat Gelsinger statement in regards to the sale to OVH are very postive for the vCloud Air Network and I believe for VMware hybrid cloud vision that it revealed at VMworld last year can now proceed without this lingering in the corner.
“We remain committed to delivering our broader cross-cloud architecture that extends our hybrid cloud strategy, enabling customers to run, manage, connect, and secure their applications across clouds and devices in a common operating environment”
The VMware vCloud blog here talks about what OVH will bring to the table for the customers that remain on vCloud Air. Overall it’s extremely positive for those customers and they can take advantage of the technical ability and execution of the vCloud Air Networks leading service provider. Overall I think this is a great move by VMware and will hopefully lead to the vCloud Air Network becoming stronger…not weaker.